Riyadh Flagship Mall — Retail Digital Signage Network
A 120-screen digital signage network that turns every touchpoint into a brand moment.
120
Display points deployed
85
Tenant content zones managed
3 sec
Emergency broadcast response time
10 wks
Full network live
Project overview
A premium retail group operating a flagship mall in Riyadh engaged AVIPRO Technologies to design and deploy a comprehensive digital signage and wayfinding network across three retail floors, covering 120 display points including entrance pylons, in-store promotional screens, directory kiosks, and food court menu boards.
The challenge
The mall houses 85 individual retail tenants, each with their own brand guidelines and content requirements. The signage network had to support centralised management by the mall operator while simultaneously allowing individual tenants to push approved content to their designated screens. Content scheduling, emergency override capability, and real-time occupancy-based messaging were all mandatory requirements.
Our solution
AVIPRO deployed a Samsung MagicINFO enterprise content management platform, configured with a hierarchical permission structure that gives the mall operator master control while allowing tenant-level content management within defined parameters. Emergency override broadcasts to all 120 screens simultaneously within 3 seconds. Interactive wayfinding kiosks were integrated with the mall's tenant directory API, providing real-time store information and turn-by-turn navigation.
AVIPRO built us a signage network that is both powerful and surprisingly easy to manage. Our marketing team can update content across the entire mall in minutes, and the wayfinding kiosks have genuinely improved the shopper experience.
Related projects
Dubai Luxury Hotel — Full-Property AV Overhaul
Reimagining the guest experience across 480 rooms, 8 event spaces, and 4 F&B outlets.
Chennai Heritage Museum — Immersive AV Experience
Bringing 2,000 years of Tamil heritage to life through immersive projection mapping and interactive storytelling.